Orders typed by hand
The order comes in through the web and someone re-enters it in SAP, Odoo or Business Central. Between 4 and 8 minutes per order. One wrong digit is a return.
Module 04 · Integrafy Platform · No-code automation
FlowThe processes nobody should do by hand.
Orders that enter the ERP on their own. Normalized supplier catalogs. Synchronized stock and prices. Statuses and delivery notes to the customer. No manual intervention and no transcription errors.
The challenge
How many hours does your team spend moving data from one place to another?
In most industrial and distribution companies, the integration between the ERP, the store and the suppliers is done by a person. With Excel, copy-paste and good will.
Supplier catalogs
Every supplier sends its file with its own structure, field names and units. None of them match. Someone reconciles them by hand every week.
Outdated stock and prices
The web says there is stock and the warehouse says there is not. The store price list is not the ERP one. The customer finds out after buying.
Follow-up by phone
The customer calls to ask where their order is. Sales asks logistics. Logistics checks the ERP. Three people for one answer.
The cost is not in the software. It is in the team’s time and in the errors nobody accounts for.
What really matters
Automating is not moving data faster. It is that nobody has to remember to move it.
An automated process is worth as much as its traceability: what came in, what went out, what failed and who found out. Flow is built around that question.
Integrafy Flow
The automation engine of Integrafy Platform.
It takes data from wherever it is (an ERP, a supplier FTP, a CSV, an API or a website without an API), transforms it according to your rules and leaves it where it is needed. And it runs, without anyone touching it, the business processes a person does today.
It is configured with visual rules. No programming needed. When the logic is very specific, it accepts custom code at specific points of the flow.
In one sentenceFrom data to order. No friction.
Where Flow sits in Integrafy Platform
How it works
Source · Transformation · Destination.
Every automation is a workflow: one or several data sources, a set of rules and one or several destinations. It is scheduled, run and audited.
Source
Where the data comes from
CSV / TXTXMLExcelREST APIFTP / SFTPDatabaseURLWeb scraping
Multiple sources in one workflow. ERP, PIM, suppliers, marketplaces.
Transformation
What is done with it
FiltersField mappingCleaningConcatenateCalculated fieldsMargin rulesValue translationAI enrichment
Preview of the result before publishing. Comparison between runs.
Destination
Where the data ends up
ERPPrestaShopShopifyMagentoWooCommerceIntegrafy DataMarketplacesSupplier FTPPower BI
Preconfigured or custom destinations. By API or by export file.
SchedulingWhen it runs
Every 5 minutes, hourly, daily or triggered by a real-time event.
NotificationWho finds out
Email, webhook or SMS on every run, depending on the result and the conditions you define.
TraceabilityWhat happened
Log of every step, number of records, errors, retries and result download.
Comparison
By hand or custom-built, or a workflow your team controls.
Most integrations start as someone’s daily task or as a script only its author understands.
Who does it By hand or with custom developmentA person with Excel and copy-paste, or an undocumented script. Integrafy FlowA workflow configured with visual rules your team can modify.
Changes By hand or with custom developmentEvery supplier or ERP change is a new development. Integrafy FlowYou change the rule or the mapping. Templates are reused.
Errors By hand or with custom developmentDiscovered when the customer complains. Integrafy FlowValidation before writing, retries with backoff and alerts only when action is needed.
Suppliers without a feed By hand or with custom developmentSomeone types the catalog from the PDF or the website. Integrafy FlowScraping and OCR with reasoning as a data source.
AI By hand or with custom developmentUsed in a separate chat and the result pasted by hand. Integrafy FlowAI enrichment inside the workflow, with preview before applying.
Traceability By hand or with custom developmentNo record of what happened or when. Integrafy FlowLog of every step, records processed out of total and result download.
Scale By hand or with custom developmentMore volume, more of someone’s hours. Integrafy FlowMore volume, the same workflow: from daily to every 5 minutes or per event.
Step by step
What happens when a supplier file arrives.
Supplier FTP · web · PDF
Flow rules · AI
Integrafy Data catalog
Store and ERP channels
1 The file arrives at the FTP or is extracted from the web
2 Validates the structure and detects additions, changes and removals
3 Applies rules: filters, margin, units and values
4 Completes what is missing with AI, with preview
5 Writes to the catalog, with history
6 Publishes to store and ERP what is ready
7 Confirms processed and rejected records
If something fails · retry with backoff and alert to the owner · every run is recorded in Observe
Dashboard
The whole state of your integrations, on a single screen.
- Plan usage against your limits: workflows, sources, destinations, rules and runs of the month.
- Latest runs with records processed out of total: 520/570 tells you instantly if something was left out.
- System status and direct access to recent workflows.
Workflows
Every automation is a workflow.
- Name, tags, status (draft or active), destination and last run at a glance.
- Direct actions: run, preview the result, edit or delete.
- You work in draft, test on real data and activate when the result is right.
- Scheduling per workflow: every 5 minutes, hourly, daily or triggered by event.
Data sources
Connect to your suppliers exactly as they send the data.
- CSV, Excel, XML, URL, FTP/SFTP, database and API. Every source keeps its type and its row count.
- One workflow can combine several sources: products, combinations, prices and stock from different origins.
- Tags to organize catalogs by supplier, brand or family when there are dozens.
Transformation rules
Where the supplier file becomes your catalog.
- Filters: keep one category, one brand or one specific SKU to test before launching the whole catalog.
- Transformations: concatenate, split, multiply, round, generate calculated fields and remove the characters that break the import.
- Reusable templates: the rule that solved one supplier works for the next.
Destinations
One destination for everything you publish.
- Platform (PrestaShop, Shopify, Magento, WooCommerce) and entity: product, combination, customer, order, stock or price.
- Fields mapped one by one (66, 69 or as many as needed) with value translation included.
- Preconfigured or custom destinations. By API, or as a scheduled export file to a customer’s FTP.
AI enrichment
AI fills in what the supplier does not send.
- Enrichment rules per workflow: input fields, AI provider and target field.
- Generates descriptions, categorizes, normalizes attributes and translates from the data you already have.
- The prompt works with your brand context loaded in the account. Fewer hallucinations, consistent terminology.
- Data preview before applying: you see the result on your real products.
Automation cases
What your team stops doing from day one.
The order enters on its own
Order confirmed in the eCommerce → sales order created automatically in the ERP. Customer, lines, address and payment method. All mapped.
The customer sees it without calling
When the warehouse confirms preparation in the ERP, the status updates in the store. The B2B customer sees “Shipped” in their private area.
Delivery notes and invoices
The delivery note generated in the ERP is sent automatically to the customer by email or made available for download in their B2B portal.
Before creating anything
Does the customer exist in the ERP? Do they have available credit? Is there stock? Is the payment method valid? Checked before generating the order.
Your business rules
If the order exceeds €5,000, it requires management approval. If the customer is new, it is created first in the ERP. If stock drops below minimum, restocking is triggered.
Whoever needs to know
Email, webhook or SMS to the sales team, the warehouse, the supplier or the customer, depending on the event and the conditions you define.
−80 %Data entry tasks in administration
< 10 sFrom stock reserved in the ERP to the store
0Orders typed twice
Real example · B2B distribution
One order, step by step: from eCommerce to ERP in seconds.
Real case with PrestaShop and SAP B1. The same pattern applies to Shopify, Magento, Odoo, Business Central, Sage or AS/400.
eCommerce e.g. PrestaShop
Integrafy Platform Connect · Flow · Data
ERP e.g. SAP B1
1 Order confirmed · real-time event Flow
2 Pre-validation · customer, stock and credit Flow
3 Creates the sales order with lines, address and payment Connect
4 Returns the reference · the cross-reference is stored Data
5 The ERP order number appears in the store Connect
6 Warehouse confirms · the customer sees “Shipped” Connect
7 Reserved stock reflected in under 10 s Connect
Observe · records every step, retries if something fails and alerts the owner · Agents watches stock below minimum
Suppliers without a feed
What about the supplier with no API, no FTP, no decent Excel?
It is the most common case and the one nobody solves. Large suppliers are structured; small ones send a PDF, a web catalog or nothing at all.
Flow includes scraping as a data source. The information is extracted from the supplier’s website or document, a normalized file is generated and that file enters the same workflow as the others.
Web, PDF and catalogs
Product sheets, price lists and catalogs published without structure.
OCR with reasoning
Scans and handwriting require reasoning models, not just any OCR. We pick the model case by case.
Half a day to a day and a half
Per supplier. The range has narrowed thanks to the accumulated automations.
Normalized file
The same rules and destinations as a supplier with an API. No need to ask the supplier to change.
Layer 02 · Integrafy Data
Integrafy Data: the PIM that feeds Flow.
Flow moves and transforms. Integrafy Data is where the catalog lives: the single source of truth that feeds the website, marketplaces and the files you send to your customers.
Catalog
Products, variants and categories
Configurable views, filters and per-channel editing. Automatic categorization by reference pattern.
Attributes
Families and data quality
Families with mandatory attributes per type. Quality reports before publishing.
DAM
Images and collections
Image templates and resolutions, collections shareable with sales reps or customers.
Languages
Translation with context
One-click translation of product sheets, with the account’s brand context to avoid hallucinations.
Connectors
Over 100 preconfigured connectors.
And if your system is not on the list, it connects anyway: by API, by file or by intermediate database.
ERP
- SAP B1 / R3
- Odoo
- Business Central
- Sage
- A3
- AS/400
- Ekon · Quartup
eCommerce
- PrestaShop
- Shopify
- Magento
- WooCommerce
- Directus · Strapi
- Sanity
- Custom headless
CRM
- HubSpot
- Salesforce
- Dynamics 365
- Zoho CRM
WMS
- Mecalux
- OpenBravo
- Generix
Data and BI
- Power BI
- Tableau
- Holded
- DocuWare
Methods
- REST API
- CSV · XML · XLS
- FTP / SFTP
- Database
- Webhooks
- Web scraping
- MCP Server
Is your ERP from 1998 and only exports flat files over FTP? That works too. It is exactly the kind of project we do.
Plans
Four plans. One product.
Monthly fee with no lock-in + one-off onboarding.
Start
One store, one ERP and the first flows.
89 €/month
Onboarding · €490
- Up to 3 data sources
- Up to 10,000 SKUs
- 1 destination: store or ERP
- Daily sync
- Basic transformations
- Logs and email alerts
- No order automation
- No AI enrichment
Growth
Most requestedMulti-supplier catalog and automated orders.
290 €/month
Onboarding · from €1,500
- Up to 15 data sources
- Up to 100,000 SKUs
- Unlimited destinations
- Hourly sync
- Rules and calculated fields
- Automatic orders to the ERP
- AI enrichment, allowance included
- Supplier scraping
Scale
Critical real-time operation, with validations in the ERP.
490 €/month
Onboarding · from €3,500
- Unlimited sources
- Up to 500,000 SKUs
- Every 5 minutes or per event
- Conditional logic
- Validations: customer, credit, stock
- Delivery notes and invoices to the customer
- Production + staging
- Onboarding and training
Enterprise
Multi-ERP, multi-store and several markets.
from 900 €/month
Onboarding · custom
- Everything in Scale
- Unlimited SKUs
- Multi-ERP and multi-store
- Extended AI allowance
- Custom integrations
- Contractual SLA
- On-premise option
- Dedicated Customer Success
Prices in euros, excluding VAT. No lock-in. Most industrial B2B projects sit between €290 and €490/month on Flow; with Integrafy Data, the usual range is €659 to €1,249/month on the Operations pack. Amounts are indicative and closed after requirements gathering.
Onboarding includes
- Requirements gathering and business model analysis
- Design of the functional flows
- Configuration of sources, mappings and rules
- Connection with ERP and eCommerce
- Validation with production and logistics
- Tests in a real environment
- Team training
- 30 days of support after launch
Onboarding timelines See full pricing, packs and add-ons →
Start1 – 2 weeks
Growth2 – 4 weeks
Scale4 – 8 weeks
Enterprisecustom
Delivery model
Two ways to have Flow running.
The product is the same. What changes is who deploys it, who maintains it and where it runs.
Integrafy Cloud
We take care of everything. You operate.
- EU infrastructure, managed and encrypted
- GDPR compliant by default
- Updates, backups and 24/7 monitoring
- Included in every plan fee
Integrafy On-Premise
Your infrastructure, your technical partner, your pace.
- Your data centre, private cloud or Kubernetes
- NIS2 compatible and air-gapped environments
- Licence per environment instead of a volume fee
- Code auditable by your team
Both models share the same product and the same plans. On-premise the pricing policy changes: it is licensed per environment instead of a SaaS fee per volume.
How we work
Before configuring anything, we understand how your business works.
It is the part almost nobody does and the one that decides whether the project goes well. Not a single line of code is written before the flows are validated with the people who will use them.
01Requirements gathering
Suppliers, file formats, catalog, price lists and order flow. Detailed, in writing.
02Flow design
What comes in, what is transformed, what goes out and what happens when something does not add up.
03Validation with operations
Production and logistics review the flow before implementing it. They know the exceptions.
04Implementation and testing
Configuration of sources, mappings and rules. Tests on real data in a controlled environment.
05Training
Your team must be able to create and modify workflows without calling us. That is the proof it is done right.
06After-sales support
30 days included after launch and ongoing support according to plan.
We build solutions that help sell and, above all, that reduce errors, costs and lead times in operations.
Frequently asked questions about Flow
Can I define my own conditions in the flows?
Yes. Flow lets you build conditional logic: if the order exceeds X euros, it requires approval. If the customer is new, they are validated before being created in the ERP. If stock is insufficient, the warehouse is notified.
What happens if a flow fails?
Every step of the flow is logged. If it fails, it is retried automatically with exponential backoff. You can configure alerts so the team acts only when needed.
Do the flows run in real time?
Yes. On the Scale plan, Flow processes events in real time or every 5 minutes. An order confirmed in PrestaShop appears in SAP in seconds, not hours. On Growth the sync is hourly and on Start, daily.
Do I need to code to build flows?
No. Flows are configured with visual rules. If your logic is more complex, you can use custom code at specific points of the flow.
Does Flow handle suppliers with no API or file?
Yes. Flow includes scraping and OCR with reasoning as a data source: information is extracted from the supplier’s website or PDF, normalized and entered into the same workflow as the rest. Quoted per supplier, between €350 and €900.
Does Flow handle returns?
Yes. The return flow can create the credit note in the ERP, update stock, notify the customer and generate the return label.
How much does Flow cost?
From €89/month (Start) to €490/month (Scale), with Enterprise from €900/month. Onboarding starts at €490 on Start and from €1,500 on Growth, closed in writing before starting. No lock-in.
Demo on your case
Show us a process you do by hand today. We tell you what it costs to automate it within 48 hours.
30-minute demo on your real case, no commitment. We leave with a diagnosis and a closed price.
Request a demo