One data source. Every channel.
Centralize your catalog, customer prices and technical attributes in a single place. Automatically distribute to PrestaShop, Shopify, Magento or any channel. No spreadsheets. No errors. No 3-day manual updates.
What does Data Hub manage?
Centralized catalog
A single source of truth for all references, descriptions, technical specs and classifications. The ERP feeds it, Data Hub enriches it, the channels consume it.
B2B customer prices
Negotiated rates, volume discounts, commercial terms. Everything mapped automatically from the ERP to each customer group in the eCommerce.
Technical attributes
Dimensions, weights, materials, regulations, technical datasheet PDFs. Up to 500 attributes per reference, typed and validated.
Variants and matrices
Sizes, colors, finishes, gauges. Data Hub manages complex variant matrices and translates them to the format of each platform.
Images and documents
Per-reference asset management. Images optimized per channel, datasheets, certificates. No duplicates.
Multichannel distribution
A change in Data Hub propagates to every connected channel. PrestaShop, Shopify, Magento, marketplace, PDF catalog.
The problem Data Hub solves
Your ERP holds the product data, but it is not built to distribute it. The eCommerce needs commercial descriptions, optimized images and SEO attributes that the ERP does not have.
Without an integrated PIM, you update the catalog by hand. With 50,000 references, that is 3 days of work every time a price or a description changes.
Data Hub is the bridge: it reads from the ERP, allows enrichment, and distributes automatically to every channel.
Frequently asked questions about Data Hub
What is a PIM and why do I need one?
A PIM (Product Information Management) is a system that centralizes all product information in a single place. If you manage thousands of SKUs with technical attributes, customer-specific prices and multiple sales channels, a PIM eliminates errors and the manual work of updating them.
Does it work with catalogs of more than 500,000 references?
Yes. Integrafy Data Hub is designed for massive industrial catalogs. It processes incremental syncs — it only updates what has changed, not the entire catalog.
Are customer-specific prices synced automatically?
Yes. Data Hub maps ERP price lists and terms to eCommerce customer price groups. Every B2B customer sees their negotiated prices when they log into their private area.
What about product images?
Data Hub manages images as part of the catalog. They can come from the ERP, from an external DAM, or be uploaded directly. They are distributed, optimized, to each channel.
Can I enrich data before sending it to the eCommerce?
Yes. Data Hub lets you add commercial descriptions, images and SEO attributes that do not exist in the ERP, while keeping technical data automatically synced.
Do you manage thousands of references?
We will show you how Data Hub centralizes your catalog in a 30-minute demo.